ARICI — Restaurant & Bar, Vienna
A pre-opening content approach focused on capturing atmosphere, building curiosity, and introducing the space in an authentic way.
Objectives
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introduce the space and its unique atmosphere
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highlight details, mood, and identity
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build curiosity around the opening
Content Pillars
Visual ContentFocused on capturing the space, details, and visual identity in a refined, aesthetic way.
Platform-Ready Content
Short-form videos structured for social platforms while staying true to the brand’s aesthetic.
Story-Driven Content
Content that captures the experience, atmosphere, and subtle emotions that define the space.
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5,400+ views
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Pre-opening awareness content
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Designed to drive attention and anticipation
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7,500+ views
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Hook-driven content
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Strong audience engagement
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5,300+ views
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Teaser content to build curiosity
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Early-stage awareness before launch
Performance results within 14 days of launch
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130,000+ total views generated across content
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14,500+ accounts reached (+1400% growth)
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6,100+ profile interactions (+500%)
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5,300+ profile visits (+560%)
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500+ link clicks (+186%)
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250+ location taps (+770%)
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+690 new followers (+300% growth)
Over 55% of views came from non-followers — showing strong reach beyond the existing audience.
Looking to elevate your presence?
Let’s create content that reflects what makes your space unique.
